Web design matters when it comes to blogging. Here are
seven easy tips pretty much anyone can use, even those new to blogging.
1. Yes, Your Web
Design Is Important
Many people believe
that if there is good content, that people won’t care about the design and they
will still read the content. Nothing could be further from the truth. If your blog looks like crap, people are going to click off
of your site before they even have a chance to determine whether or not your
content is awesome. So you could have figured out the cure to cancer and posted
it on your blog, and if people don’t like your design, they’re not going to
stick around. Making your blog design reader friendly is a must.
2. Determine Your
Color Scheme
Different colors give
off different vibes, and you can use colors to evoke a particular emotion or to
give your blog a certain look or feel. Think about how you can make colors work
for you. Orange and yellows are happy, vibrant colors, while shades of blue are
serene and calming. Greens are excellent to use for blogs about making money online,
or healthy eating blogs.
3. Develop Your Logo
You may want to
consider “branding” your blog, or yourself. This is a great way to link
together your blog’s social media outlets, e-books, emails and more. Develop a
logo that is unique to your blog and your online business. Use this logo in your blog’s
header as part of your web design and you will have effectively established
your brand.
4. Create A Focal
Point For Your Pages
What do you want your
reader to do when they get to your blog? Do you just want them to read content?
Or are you gearing up for them to add their name to an email list or click on a
certain ad? Think about what you would like every reader to do once they get to
your blog, and then make that the focal point of your pages. This may be one
thing for your whole blog, or something different for every page. Just make it
easy for people to see what you want them to do. If you want people to add
their name to an email list, don’t
hide it off in the corner somewhere, because people will never find it. Make it
prominent
5. Consider Adding Your Picture (If It’s That
Kind Of Blog)
Are you
personalizing your brand? Are you writing your
blog posts from a first person perspective? If so, you may want to consider
adding your picture to your blog. People like to know who is talking to them.
They like to see a face. You may want to do this on your blog’s main page, or
you may want to do this in a separate “About Me” section. Either way, people
are going to enjoy connecting with you more if they feel like they’re actually
connecting with you.
6. Don’t Overlook The Font
Font
plays a big role in web design, and it’s not something you want to overlook.
For the love of all that is holy, do not use comic sans. Repeat:
do not use comic sans! While playful fonts can have their place in a blog’s
header, most of the time, they do not belong actually in your
blog. They will usually make your blog look childish and unprofessional. People
won’t want to read your blog, because…well, they can’t. The majority of your
font needs to be clean and easy to read, in a size that is easy on the eyes.
Arial and other forms of sans serif fonts are very good for this.
7. Less Is More
Many
people put together a bunch of stuff and throw it on their blog, assuming that the more there is to do
and see on their blog, the better. Actually, it’s the opposite that is true.
When it comes to web design, less is actually more. You want to have a clean,
well organized web design that doesn’t have too much going on. If you have a
ton of stuff everywhere, people aren’t going to know where to look or what to
do, and they’ll get confused and click off your blog and go somewhere else.
Make sure that the widgets and other blog design components you have on your
pages really need to be there. If they don’t, eliminate them.
Get
creative with your blog’s design and make it something totally unique and your
own. Have fun with it!

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