How to Maximize Your Interlink Efforts with SEO Power Pages
From the past few
months, Google is trying to shut down every possible way to rank keywords via
Search Engine Optimization. In fact, Google tightened every popular SEO
technique which gave us amazing results in the past. With various Google
penalties, the only way to rank your keywords is with SEO power pages,
high-quality content, natural backlinks, good design, user experience, Google
Authorship, etc. Feeling Optimistic? Please don’t be! Google now finds some
more reasons to push down your traffic and CTR, by taking down the Google
Authorship profile pictures. Google recently turned down the Authorship profile
pictures from their search engines. Though the SEO industry hates this decision
of Google, we still cannot do anything to prevent losing our authorship
pictures.

Since SEO practice has
become a crime to Google, the industry experts are finding multiple ways to get
organic results as naturally as possible. Out of all the current SEO
techniques, Interlinking is one such technique which can push your SEO efforts
on the top of Google SERP’s.
The
Art of SEO Interlinking
We have been
researching on SEO Interlinking with a new concept called SEO Power Pages. This
technique can drive tons of organic traffic from Google, which fortunately has
your overall control. SEO Power Interlinking is a new concept which discusses
how efficiently you can use your articles for Internal Link Building.
Power pages are your
website’s brand ambassadors which pull thousands of visitors in just three
months. The concept of Power page is little complicated, as you need to be very
particular about every internal and external link going out from your website.
To build an SEO power page, you need to allocate quality time on your articles,
keep a track of your keyword positions and identify the interlink opportunities
via proper keyword research.
Step
by Step Guide to Build SEO Power Pages:
I shall reveal my power
page technique which has driven more than half a million traffic to all my
clients in just three months. Follow this step by step guide to build you first
SEO power page.
Step
1: Interlink Auditing
Identify the most
important pages of your website using Google Analytics and Majestic SEO.
Picking the most
important pages on Google Analytics is very important to build your website’s
power pages. I would suggest you to pick the 25 most popular articles from the
past 3 months. You can set the date and month in the Top right corner of the
Google Analytics. Once you are finished, navigate through Behavior -> Site
Content -> All Pages
Download the following
data into an excel sheet and save it on your desktop. The excel sheet should
contain URL, Meta Title, Page Authority, Trust Flow, Internal Links, External
Links and Number of backlinks as shown below. You can download the sample
Interlink Auditing template here.
I have provided the
comments for each column for your better understanding. Once you download this
sheet, enter at least Top 25 high traffic pages from Google Analytics. Once you
enter all the URL’s into the excel sheet, add the Meta Titles by checking the
URL manually. Every page has a unique Meta Tile on the top of the address bar.
Please don’t confuse yourself with the article titles as they both are two
different subjects.
Similarly, enter the
Page Authority of each page by referring to Moz Toolbar. You can download the
Moz Tool bar here. Page Authority can be observed on each page as following.
You can ignore Domain Authority for now.
Once you have the PA
score for all the pages, move to Trust Flow column, which you can get from
Majestic SEO as shown below.
The Trust Flow of
SEOSiren.com home page is 10, which is different for each of the sub-pages. You
can create a free account in Majestic SEO and add your website to get unlimited
access to many premium features. Similarly, you can add the Internal and
External link columns by looking into the web pages manually.
The Final column of
Backlinks, can be filled with the help of Majestic SEO tool. Just copy paste
each of your link into the search box and enter the number of External
Backlinks you see under the summary page.
This completes your
sheet with all required information for Interlink Auditing. Similarly, you can
find the most important pages using Majestic SEO or Ahrefs. I prefer using
Majestic SEO, as it gives me complete information without any restrictions even
as a free account member.
To get the most
important pages of your website, log into Majestic SEO and enter your URL and
navigate to Pages sections.
Click on the Download
Data option to download all the important pages. Copy these link URL’s into the
Interlink Auditing Template as a different sheet and follow the similar
procedure as you followed in the Google Analytics section. Note down all the
important metrics like Page Authority, Trust Flow and Links to identify the
most important pages of your website.
Now you should have two
different sheets which show your popular and important pages from Analytics
(Page Authority Wise) and Majestic SEO (Trust Wise). These list of articles
will be changed or audited every three months to identify new power pages. Now
that you have got the list of top articles, arrange them in the following way.
Option 1:
Click on the Page
Authority column and set the filter option to “Sort Largest to Smallest” to
display the most authoritative pages of your website. In the following sheet,
seosiren.com/article-4 has the highest count of 55 Page Authority. So this page
is the most important page of my website.
The Higher the Page
Authority, the better are your chances to rank on the search engines.
Similarly, you can find out the Trust Flow of all the article by Option 2.
Option 2:
Click on the Trust Flow
column and set the filter option to “Sort Largest to Smallest” to display the
most trusted pages of your website. In the following sheet, seosiren.com
homepage and seoosiren.com/article-1 has the highest amount of Trust Flow
count. So these pages are my second priority for the Power page(s).
Sometimes the Page
Authority and Trust Flow can be the same, which straight away tells you that
this particular page can be your gold mine.
So as per our auditing,
Article 4 and Article 1 are the most important and powerful pages of our
website. Remember that you cannot make multiple power pages throughout your
website. I suggest only 1% of the entire website, which means if you have 100
or below pages, I recommend you to make only 1 Power page.
Step 2: Building the Power Page
Follow these below
techniques to build your high authority page as SEO Power Page.
For your page to be
qualified as a power page, it must have above 15 page authority.
Power Pages should not
be built on Short Messages, News Articles, One-day Updates, Home Page, Category
Pages, Tags and Contact us pages.
Pick an unique concept
which is not touched by your competitors yet. If you want to attract links,
make sure you write something which people have never read or heard about.
Power Pages should have
a minimum of 2000 words, containing LSI keywords, supporting keywords and high
ranking keywords of your website. For example, if your power page is on
Computer Tips, make sure you include all important keywords and relevant
phrases within these 2000 words.
Never stuff your
keywords in the power page, else Google might ban your page from the SERP’s.
Upload only 5 Images
which are less than 50kb in size each. I usually recommend uploading 0.5%
pictures of the entire article. Which means, if my page has 1000 words, I can
upload a maximum of five.
Use different keywords
to name the images while uploading. Make sure you write alt tags for all the
images.
Always make sure your
webpage is under 3 seconds loading time. You can check this at GTmetrix.com
Apply the below formula
for Header Tags.
Make sure the Header
Tags from H1 to H5 are properly optimized as shown above. You can ignore H1 in
the article, as majority of the websites have Article Titles as H1.
Put maximum three H2
tags and four H3 tags in the articles. Make sure the header tags are related
LSI keywords. You can find LSI keywords via Long Tail Pro or Google Keyword
Planner.
Maintain a clean design
while building your power pages.
Check if you can
disable the sidebar for power pages (Optional).
Apply Google Authorship
to your power pages.
Do not send any
external links from your power page until it rank for some of your targeted
keywords.
Disable Commentluv
plugin on your Power pages, else it might drain the Page Authority.
If you are allowing
people to comment on your Power page, make sure they don’t leave their website
links via comments. Sometimes the No-Follow attribute can push your keywords on
top of the Google search.
Write unique Meta Title
and Description for your power page. Don’t repeat the same keywords in the Meta
Title and Description.
After a month, edit the
content and keywords if they are not showing up on Google.
Use the Date Exclusion
SEO plugin by Greg Royal to turn off the display date of your power page.
Step 3: External Link Building
For the first few days,
we shall concentrate only on external link building. Follow these simple
guidelines to boost your SEO power pages.
Promote the power page
on as many top social networks (bookmarks) as possible. Do not try to over do
the promotion, or else Google can stop your page from featuring in the Google
search.
Promote the power page
on at least 100 Facebook groups. Here is the link to download a list of 500
Facebook groups
Promote the power page
on Twitter, Pinterest, Google Plus, Tumblr, Reddit, StumbleUpon, Digg,
MetaFilter and NewsVine.
A week later, you can
promote the same power page on Folkd, Fark, Scoop.it, Slashdot and Delicious.
Follow the Google Plus
Link Building Strategy to link your power page for more social authority.
Write a guest post with
a NoFollow link pointing to your power page.
Do not use any Exact
Match Anchor Texts in driving links to your power pages.
Realize the fact that
we are not optimizing any particular keyword for now. You can link to a long
tail keyword from the guest post if possible.
Comment on other blogs
which has Page Authority above 35 and Domain Authority above 30. Leave a link
to the power page if possible.
Find some high
authority Commentluv websites and promote your power page via comments. Do not
over do this technique, else it might affect adversely.
Maintain a balance of
do-follow and no-follow links in boosting your power page. Make sure the
do-follow links are not spammy or coming from low authority pages (Usually PA
0-10).
Don’t always look for a
do-follow link. If you have an opportunity of grabbing a link from a no-follow
website, Go for it!
Step 4: Internal Link Building
The internal link
building process should start in the second month of your power page building
process. Once your power page has enough link juice, work on the internal link
building structure to make it more stronger. Follow these simple guidelines to
do it yourself.
Identify the Keywords:
By now, your page
should start showing up for many keywords which you have not recorded.
You can Identify the most
important keywords of your power pages via Google Analytics, GWT and Majestic
SEO.
Google Analytics ->
Acquisition -> Campaigns -> Keywords -> Organic
Google Webmaster Tools -> Search Traffic
-> Search Queries
Majestic SEO ->
Anchor Text
Do a manual search to look at some of the
keywords which you have optimized while writing the 2000 words content on the
power page.
Put them all in an excel sheet with Sno.
Keyword, Search Volume, Previous Month Rankings and Current Month rankings as
shown below.
You can download this Keyword Report
Template here.
Keep checking your keyword positions every
month and use them on Power Pages.
Linking the Keywords:
Once you identify a
list of 30 or above keywords, start inserting them into previous articles and
pages which link to your power page.
The best practice to
interlink is not over doing it. Make sure the keywords are not over stuffed in
the same article.
Never link to power page with same anchor
text for more number of times. The recommended anchor text from each page to
the power page shouldn’t exceed more than 2 times.
Link only one keyword per article which points
to the Power page. Because the first link is always counted positive by bots.
Always make sure the
interlink keywords is above the fold. (Mostly in the first paragraph)
Use the Home Page navigation to link the Power
page.
Do not put your power pages on sidebars,
footers and secondary navigation menus.
Once you follow these
interlink techniques, make sure to promote the power page on all social media
sites as mentioned above.
Step 5: Using the Power Page
With all the above
optimization, soon your power page will be a gold mine to drive traffic from
search engines. Once you feel that your page has enough power (Minimum 30 Page
Authority), start linking the other most important pages from your power page.
Make sure to send only one link per power page to get maximum value to the
linked article. This technique works amazingly for old articles which have some
default Page Authority and Trust Flow.
Your internal goal to
acquire a minimum of 30 Page authority will make things better for you in
future. Don’t build multiple power pages, else you cannot concentrate on any of
them.
Step 6: Email Out Reach
Send your power page to
all influences via their website contact pages and social media accounts. Write
down a polite mail to check your article and leave comments if possible. You
can ask them to link back their popular article to the following power page for
relevancy and goodwill.
Step 7: Newsletter
If you have a list of
subscribers, send them your power page link for suggestions. If you’re lucky,
you might get some shares as well. Never leave a opportunity to promote your
power page on social media networks and forums if required. But make sure you
follow the SEO ethics of not overdoing or spamming.
Conclusion:
Interlinking can be an amazing way of driving
traffic to your website. The most important secret of SEO is not overdoing
things. Please note that all the above mentioned tactics are my own invention
which worked for me and my clients. If this technique doesn’t work for you,
please leave a comment to get it addressed. Let’s sit back and solve the
puzzle.
I hope this article
helped you in acquiring reasonable traffic from search engines. Please share
your experience. Waiting for your comments!